A promising young entrepreneur approached Critical Mass with a single-flavor formula, a questionable label, and a dream. Over the course of the next 2 years of Operations Leadership and Execution by Critical Mass, we developed brilliantly packaged Organic cold-pressed lemon juice in 18 different flavors and serviced a growing retailer base at a high level. We prepared LP for massive sales growth by executing a contract packer road map that enabled the company to transition into Aseptic Shelf Stable across the country and service demand on-time and accurately. Massive Cost of Goods Sold (COGS) reductions at ever-higher sales levels were achieved as the contract packer road map was executed generating handsome returns for LP shareholders and the vision of a young entrepreneur realized… Critical Mass Achieved!
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Launched the 3-sku LP product line in Cold-Chain HPP in 2018.
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Launched the 5-sku LP product line in Aseptic Shelf Stable in 12oz in 2019 at regional scale.
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Launched the 7-sku LP product line in Aseptic Shelf Stable in 15.2oz in 2023 at national scale.